Point of view

What I don't sell.

Every supplier you have ever used has tried to sell you more. I'd rather tell you where not to spend your money, because that's the part you can't get from a price list.

I sell three things: photographs, a floor plan, a 360 tour. I don't sell drone photography, cinematic video, social reels, or a "premium" tier of any of them. Not because I can't produce them — because after eight years of watching what applicants actually do, they don't earn their place.

What the click behaviour shows.

Photographs and floor plans are king. It isn't close. They are the first thing opened, the thing people return to, and the thing they send to whoever they're moving in with.

The 360 tour is a clear third — genuinely useful, genuinely used, but used differently. It gets opened once, by the people who are already seriously interested, to answer the questions the photographs left. Where's the storage. How does the kitchen connect to the living room. Is that second bedroom really a bedroom.

Everything after that — the drone pass, the walkthrough video with the music, the thirty-second reel — does not measurably change what applicants do next. Not because it's badly made. Because nobody has the time. Someone looking at fourteen flats on a Tuesday evening is scanning, not watching. They will not sit through ninety seconds of anything.

Where that money should go instead.

Into doing the three things properly, and into doing them again when they go stale.

A reshoot in the right season, after the tenant has moved out and the walls have been painted, will do more for a listing than any amount of aerial footage of a roof. That's why reshoots are the same price whenever you want one — it's the intervention that actually works, so it shouldn't be the expensive option.

It's also why there's one price and not three. A tiered menu is a mechanism for selling you the tier above the one you need. If everything is included, the only question left is when I'm coming.

Two honest caveats.

Some properties genuinely want a drone. A house with fifteen acres, a barn conversion, something where the setting is the story — an aerial shot earns its place. I don't shoot those, and I'll tell you so rather than pretend the ground-level version is just as good. Get someone who does.

This is a view, not a law. It's built on what I've watched happen across several thousand London listings, not on a study I can hand you. Other photographers see it differently and some of them are very good at what they do. I'm telling you what I'd do with my own money.